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Mobile-Friendly Responsive Web Design

Responsive design is the current best practice technique for creating a site that is optimized not only for viewing on a desktop or laptop computer but also on tablets and smartphones.

What are the benefits?

While a traditionally designed website will be fully viewable and usable on mobile devices, it often involves a lot of pinching and zooming to view all content. The layout of a responsive website adapts based on the screensize of the device being used to view the site, reorganising content to provide the optimum experience whether the site is viewed on a desktop, laptop, tablet or smartphone.

The benefit to site visitors is they get to view the website in the most optimal way for their device.

Rank higher in Google!

Both Google and Bing use mobile-friendliness as a ranking signal and highlight mobile-friendly sites in their search results.